We take the time to understand your organization, and customers, and then create and execute a digital strategy that will deliver transformative results.
Your website is the foundation for all of your digital marketing efforts. It’s where you tell your brand’s story and drive customers for details about your products or services in order to generate leads and strengthen the brand.
Your company needs a website that subtly combines deliberate branding with selling, not just a bunch of unplanned pictures and words.
SEARCH ENGINES (SEO & SEM)
An effective Search Engine Optimization and Marketing strategy should work in tandem with your website, and content marketing especially on social media channels, E-Mail, and P.R.
This enables your brand to constantly appear where people are looking for information relevant to your company and ultimately drive more quality traffic to your website.
SOCIAL MEDIA MARKETING
Social media marketing is a major component of a comprehensive digital marketing strategy because it’s an affordable promotion channel for your content and provides trust signals for both your customers & search engines.
Social Media is also the biggest source of website traffic. You will be amazed at how much impact aggressive presence even on just 2 platforms is.
Online reputation management, Online PR, or Digital PR involves activities that will influence media and targeted audiences. When you want to gain coverage in the press or find yourself in a difficult situation and want to protect or restore your reputation, you will need a solid digital PR plan whose successful implementation will ride on the overall situation of your other channels.
Email is a powerful re-marketing tool for connecting with potential customers and generating long-term relationships with existing clients, partners and advocates. If you strategize and design thoughtful campaigns that you continually test, personalize, and optimize, you will achieve peak brand value that will propel your business forward.
Programmatic advertising uses artificial intelligence and machine learning to buy advertising in real-time. Programmatic technology gives your company full access to technology that will empower you to compete with larger brands; to be visible where they are at almost half the cost they incur. It runs across search engines, blogs, social media and news networks.
All digital marketing services are available as stand-alone services as well as an integrated campaign model. See some case studies of our team in action below;
When UBA Bank needed opportunities to boost awareness & subscription for their newly launched AFRICARD in an integrated campaign that included both online & offline drives, we partnered with their experiential agency to deliver the reach, awareness & engagement that resulted in over 1,500 sign-ups, a social media community of over 10,000 followers & a 300% increase in engagement on their social media channels in 6 weeks.
When Q-Sourcing Servtec needed a digital marketing partner, we were chosen to revamp & consolidate their brand identity, digital channels as well as offer support by way of marketing consulting and development of their other corporate communication collateral for all their East Africa entities. This engagement that lasted 5yrs resulted in lucrative mergers & overall business development transformation.
Levels’ Lounge & Restaurant came to SMAT Marketing looking for opportunities to improve their social media content quality and consistency—particularly for their restaurant arm. We helped them achieve better visibility and more actions on Facebook, Twitter & Instagram. The initial engagement was to last 3 months but was extended to ONE YEAR & also gave us the opportunity to build & manage their website. We have also had the pleasure to develop their television advert spots as well as design their billboard artwork.
Bella Wine needed a better way to present and communicate its brand online. We started off by revising their social media strategy and later rebuilt their website.
In addition, we offered product photography and content management on their social channels. There is better clarity and engagement for the brand online.