There’s so much to do when it comes to event planning that many organizers forget to place enough focus and effort on event promotion using social media. Frankly, if your goal is to get as many people as possible to attend your event, then social media must be at the top of your promotion plan.

But what’s the best way to make social media work for your event promotion?

Time is money—literally!

The earlier you promote the event, the greater your chances are for success. Promote early to create momentum and reach a larger audience. Your goal is to saturate word about your event, which is best done by promoting early to ensure a wider reach. Ideally, you would want to get started months in advance but if you encounter a few last minute glitches, the latest should be a minimum of 3 weeks in advance

Use incentives to motivate

Social media users love a cheerful giver 😉 If you can tie your event promotion to giveaways, you stand a greater chance. This is why promo stunts like “early-bird” discounts, ticket winning challenges and games go a long way in driving meaningful promotions for events.

 

Superior content always wins

Be prepared to tie persuasive, impactful stories to your campaign. Don’t just stick to making announcements and sharing overcrowded posters. Nobody wants to be openly sold to; especially not on social media. People prefer to buy into your concept by connecting and engaging with your content. This further amplifies the need for you to start early so that you have enough time to influence and persuade.

Have you held similar events before? Do you have videos to give people an idea of what attending your event will be like? Perhaps there is another popular event with a similar concept that you can leverage to attract people to yours?

Most events’ lovers will attest to the fact that they “feel” the event long before the day it’s meant to happen. Show your audience what they can expect from an event hosted by you by creating a video of highlights from a previous or similar event.

If you’re targeting is good, these same people will influence their friends and the circle goes on and on—in fact, it would be better if attendees from the previous event can give testimonials.

Advertise widely but wisely

Do not waste your money boosting an event unless your strategy is clear—and most importantly UNLESS YOUR TIMING IS GOOD. If you follow the correct rule of thumb and you start pushing your event 6 weeks in advance, for example, the earlier stages of your campaign should focus on getting as wide a reach as possible but as the event draws nearer, your focus must narrow down to engagement and conversion—not just hype and noise. If for example, your strategy of choice is to get early bird ticket buyers, how many are you targeting and by when? If your goal is 100 tickets, your adverts must be in the range of 10,000 to 25,000 people or more if you have done your customer targeting correctly.

 

 

Do you have an event coming up? Do you need help planning or executing promotions via social media? Drop us a line on WhatsApp +256751221765 or E-mail hello@smatmarketing.ug

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