UBA BANK: Days Of Awesomeness

Social Media Campaign

Content Management, Photography, Social Media Management, Graphics Design

About the client

United Bank for Africa Plc, is a leading pan-African financial services group and one of Africa’s best and most resilient banking Groups with operations in 20 African countries and offices in three global financial centers: London, Paris and New York. We were honored to execute their digital marketing activity in their 20 days of awesomeness campaign which also served as an outreach/sales campaign for their proprietary VISA Debit card

What We Did

  • Professionally set up the official social media accounts on Facebook, Twitter & Instagram
  • Run point for their digital channels in their integrated sales campaign
  • Created & managed ALL their content across social media
  • Managed UBA’s PPC adverts across social media

Results & Accomplishments

  • Consolidated UBA’s social media identity; all accounts still active & growing to this day
  • Established a seamless extension of UBA customer service to the social media space
  • Reached & engaged over 75,000 local social media users in less than 3 weeks
  • Simplified UBA’s sales team sensitization & conversion efforts