Brand Strategy & Marketing Consulting
To help you understand your customer, personalize your marketing campaigns & master the art of effective communication in your business
The sad truth is that too many businesses waste time, money, and resources on advertising, digital marketing, and branding services without a cohesive, carefully planned strategy. A great brand strategy requires a deep dive into target audiences and their behaviors, competitor analysis, traceable goals for all campaigns, and ongoing optimization of people, processes & tactics. SMAT Marketing can help with all this.
Here’s how we can work with you to fix it…
MARKETING PLAN & STRATEGY
Irrespective of what business you are in, you need a winning marketing strategy & plan for connecting with customers.
Take advantage of our marketing experience and well researched insights to develop a strategy, improve Return On Investment for your marketing and advertising resources and create a stronger connection to your customers.
- Competitor analysis
- Consumer analysis
- Tactic & approach recommendations
- Return on Investment measurements
- Tracking & Monitoring
At SMAT Marketing, we believe that when brands try to be something to everyone, they end up being nothing to no one.
Consumers don’t identify with compromises but rather with sincerity, originality, and truth. When it comes to brands nothing is more essential than authenticity. It’s where purpose, integrity, and passion are born. It sets the stage for honest and heartfelt storytelling.
- Brand Audits
- Brand Positioning
- Brand Architecture
- Names & Taglines
TRAINING & COACHING
This service is geared toward businesses who want to level up their team’s sales, marketing & professional communication knowledge. In partnership with leading coaches and mentors in Uganda, we tailor learning tracks to your team’s goals, and allow you to follow your team’s progress for quicker onboarding and greater transparency around skill levels. Our packages include
- Marketing fundamentals
- Personal branding
- Digital marketing training
- Sales coaching
- Workplace communication skills
Explore Our Thinking
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