If you communicate a lot with your clients via E-Mail, then you know or should know that what your E-mail address says about you is just as important as what you say in your E-Mails. If you use a generic email like Gmail or Yahoo for your business, it might be time to consider something more professional and specific to your business.

Let’s explore what your reasons/myths are around the subject of branded E-Mails and hopefully help get you over the line on the decision to get branded emails for your company.

Perhaps you believe that a branded E-Mail will not help your business

The short answer is that in marketing, PERCEPTION IS REALITY! Take a second and think about all the “big” brands you admire or aspire to, how many of them communicate with generic emails?

Do you honestly believe they don’t know that generic email and webmail can both do the same thing?

They know it.

Do you know what else they know?

  • They know that how you look on even the smallest thing like an email address can greatly affect how you are perceived and how much attention and fees your brand can command.
  • They know that a branded email shows your customers that your business is legitimate and established. Not to mention, every time you send out an email, you’re promoting your business’s name, not your free email provider’s name and that will grow your brand.
Perhaps you think it is expensive

Most of the time, when a business realizes that the cost of getting a full-blown company website is significantly higher than what they would have preferred to pay, they forego the whole online branding exercise altogether.

Get this, your domain name (or web address), your website, and your company mails are three separate items that can be acquired one at a time.

Typically, the cost and effort of getting branded email can often be bundled with the registration of a domain name, and then you can have your website done when you are ready. Start small and build on, if needed.

At SMAT Marketing, we have had very many website development clients who started with our MAIL PLUS product, used that for over a year, and then upgraded to a proper website when they were ready.

So many believe it is complicated

I find it interesting that a company can pay for a website, and web hosting and still choose to use GMAIL for their business.

The few I ask about this say it is because webmail was stressful and didn’t work for them most of the time.

There is nothing wrong with webmail, the issue most likely was with your provider. Luckily, today, most webmail clients can be linked to your current generic account and you, therefore, do not need to bounce between GMAIL or YAHOO and your business account.

So, what are you waiting for? Get an email custom to your business.

Before you get started, do you have a domain name? Registering a domain name is your first step to setting up a branded email address. Remember, your domain name will be part of the email after the “@” sign, so think about your brand’s long-term vision before you choose.

If you are ready to get your brand’s professional online presence with a domain name, webmail addresses, and a professionally designed landing page, CLICK HERE or drop us an email at sales@smatmarketing.ug