While there are several factors to take into account when assessing whether your website design is serving you well, some factors are more important than others. Among those is responsiveness of your website.

What is a responsive website?

According to Wikipedia, “Responsive web design (RWD) is a modern approach to website design that makes web pages render (display) well on a variety of devices and window or screen sizes.” In layman’s language, responsive web design is the design and development of a website to ensure that it looks nice & easy to navigate on ALL or most screen sizes.

Website design for Flexihome Limited: After we design a website, we test it on multiple devices to confirm how responsive it is

Let’s look at some quick facts first…

A “mobile friendly” website is not the same thing as a responsive website. A mobile friendly site is basically your desktop site scaled down so it fits onto the tiny screen of a mobile device. Anyone who has tried to browse such a site will tell you, there’s nothing “friendly” about it.

Photo Credit: Google developers

We have all seen & cursed such websites; you know, the ones where every element is shrunken down to small sizes to fit on the screen. The text is tiny, buttons are miniature, and the user is forced to squint, pinch, zoom, and scroll to get to what they need.

Why a responsive website matters?…USER EXPERIENCE!

By the beginning of 2019, more than half of the world’s web traffic is served on mobile devices. This means that if your website doesn’t appear as intended on mobile, you could be turning off millions of your viewers.

“If you haven’t made your website mobile-friendly, you should. The majority of users coming to your site are likely to be using a mobile device.“-Google Developers

Users are unlikely to stay on your website for long if they can’t get the information they are looking for simply & quickly from whichever device they use. If a user is unable to clearly read your text, see your images, toggle between pages, and see clear calls to action, they’ll bounce.

If your website is generating high bounce rates, Google won’t prioritize you in search results. Why? Because when people bounce from your website quickly, that says to Google that your content is not relevant to the search terms. In plain terms, your website didn’t provide the information the user was looking for.

How can you fix your website?

The most obvious solution would be to get your website redesigned. Some developers might offer you a solution where they develop another “mobile version” of your existing website but in this modern era it’s always safer to go responsive from the word go. Good enough, platforms like WordPress, Drupal, Joomla give you the benefit of ready to use responsive themes which are regularly updated according to the latest best practices.

How’s your website doing, can we help? Tell us about it on phil@smatmarketing.ug

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